IMPLANT DENTISTRY
DENTAL CROWNS
DENTAL BRIDGES
Root Canal
SMILE AESTHETICS
Dental Veneers

IMPLANT DENTISTRY
DENTAL CROWNS
DENTAL BRIDGES
Root Canal
SMILE AESTHETICS
Dental Veneers


How do you get a beautiful smile that is bright, white and captivating?
The secret to a captivating smile lies in having brighter and whiter teeth. Many adults are becoming more self-aware of how their smiles look and are turning to teeth-whitening procedures to achieve a more compelling smile.
Teeth whitening and dental veneers are the most popular options. Why, you might ask? Due to their instant amazing results.
In this article, we’ll explore teeth whitening treatments, how much they cost, how long they last, aftercare, and more.
Teeth whitening is a cosmetic dental procedure that is risk-free, which aims to lighten your discoloured teeth and get rid of plaque and tartar.

Teeth whitening is a basic procedure without any hassle, that consists of 3 main steps;
This is the key step to getting teeth whitened. You start by booking a consultation with your dentist. The doctor then examines your teeth and gums and determines whether you are eligible for the whitening procedure.
If the answer is yes, then he will provide you with a rubber shield to place on your gums to protect them from the whitening agents used to bleach your teeth.
In step two, the doctor applies the whitening agent or gel, which is where the procedure’s reputation comes from. After placement, they use a special machine that cycles an LED light or laser to lighten the teeth’s colour.
This LED light or Laser breaks down the materials that were placed on your teeth during the procedure. How? These ingredients break down on the teeth and get into the enamel, which lightens the colour of your teeth. These gels and agents contain a higher percentage of an agent called ‘’peroxides’’ compared to at-home teeth kits. This percentage makes these types of procedures more successful and yields better results.
What is the scientific basis for this procedure? We will explain and provide a simple breakdown of how this process works.
Teeth whitening usually begins after the gum guard is placed, and the agents begin getting placed on your teeth.
These bleaching agents are peroxide-based (Hydrogen peroxide or Carbamide peroxide). These agents release reactive oxygen species that react with the stain molecules. This occurs on the tooth’s surface and inside.
In simpler terms, the peroxide breaks apart the coloured molecules that make your teeth look yellow or brown. That happens because the agent breaks less-pigmented molecules, which is the key to making teeth look whiter.
Have you ever wondered what the key difference is between teeth-whitening pastes and gels and professional teeth whitening?
There are tens, if not hundreds, of over-the-counter whitening products. How do we choose from all that noise, what’s best for us?

Professional whitening is much safer than over-the-counter whitening because it is considered a Dental treatment. That means that it is a legal and clinical procedure in the UK and many other countries.
Products that release between 0.1% and 6% hydrogen peroxide must be supplied or administered by a dental professional; concentrations above 6% are not permitted for cosmetic use outside professional control.
That itself gives you an indicator that the DIY tools and products are not medically guaranteed because of three reasons;
Professional whitening is a highly regulated procedure, from the materials used to the sensitivity of the LED machines.
The NHS Dental Pharmacy published a PHARMACY DENTAL FACT SHEET in 2022, which is a PDF that contains informational guidelines on what you should ask your dentist.
Professional Whitening Pros | Professional Whitening Cons |
| Stronger results. Uses safe concentrations of hydrogen peroxide (0.1–6%) under dental supervision. | Cost: Significantly more expensive than OTC products. |
| Customised care dentists assess oral health, select the right system, and match shades with existing restorations. | Time is required for at least one clinic visit, sometimes multiple. |
| Safety measures, gums and soft tissues protected; sensitivity monitored. | Side effects: Temporary sensitivity or gum irritation may be possible. |
| Faster, longer-lasting In-office systems can deliver visible results in 1–2 sessions. | Not permanent; results fade with diet/lifestyle; touch-ups required. |
| Regulated & legal procedures performed only by registered dental professionals under the General Dental Council. | Limitations won’t change the colour of crowns, veneers, or fillings.
|

They are whitening toothpastes, strips, gels, and LED kits sold online or in shops. They usually contain very low hydrogen peroxide (≤0.1%) or non-peroxide alternatives.
These products could be promising, but they tend to underperform due to their lower peroxide concentration, which oxidises the yellow or brown colouring on the tooth.
OTC methods state that they have no absolute guarantee beyond the online testimonials and customer reviews. They have an array of pros and cons that we’ll explore.
Over-the-counter pros | Over-the-counter cons |
| Affordable OTC products are generally far cheaper than professional whitening. | Lower Strength. By law in the UK/EU, OTC products can contain no more than 0.1% hydrogen peroxide. |
| Convenient & Accessible Widely available in pharmacies, supermarkets, and online. | Limited Results: Best for mild surface staining only. |
Ease of Use: Products such as strips or pens are simple to apply at home and often require minimal setup.
| Longer Treatment Times: Noticeable results may take weeks or months. |
| Variety of Options: Toothpaste, strips, gels, pens, and LED kits. | Gum & Tooth Sensitivity Risks: Incorrect use, or overuse, can irritate gums or increase sensitivity. |
| Mild Whitening Effect Can reduce surface stains from coffee, tea, or smoking | No Clinical Oversight: Can’t assess underlying oral health issues (decay, gum disease, crowns/fillings). |
While OTC products are tempting, they should be used as tools to maintain and slightly whiten your teeth. They will not yield the same results of a professional whitening, despite how tempting their marketing is.
There are four types of teeth whitening: in-clinic, Dentist-supervised home kits, over-the-counter products, and Turkish cosmetic packages.
Let’s explore teeth-whitening methods and assess how effective they are.
At the clinic, teeth whitening typically requires one or two visits. It includes the initial examination, placement of gum protection, and cheek retraction to improve access to the teeth.
Gel is applied in multiple cycles and activated with an LED light or laser. Sessions include two or four cycles, each lasting about 15-20 minutes.
Afterwards, the gel is removed and rinsed, finally, They give you a mirror to assess the results and walk you through the post-treatment care

Custom trays are dentist-prescribed kits that combine professional oversight with at-home convenience. A dentist takes impressions of your teeth and creates custom trays to ensure even application of whitening gel.
Custom trays are actually the best version of over-the-counter kits. They are provided by a dentist regarding your gums, teeth, and overall health.

Over-the-counter whitening products are widely available at pharmacies and supermarkets, offering an affordable way to brighten teeth without a dental visit.
But there are some drawbacks to these products, such as
OTC Products are best used as a supplement or maintenance tool, not a replacement for professional whitening treatments.
What are those cosmetic packages in Turkey, and how are they related to the country’s medical tourism boom?
Dental tourism packages in Turkey are quite compelling. Clinics in Turkey offer a range of options, including affordable pricing, all-inclusive packages, and one-day treatments.
Dental tourism packages can be an affordable shortcut to whitening and holiday perks, but careful selection of clinics is crucial to balance price and safety.
Whitening combines specialised gels with optional devices such as LED,, and light.
This provides a safe outcome that depends on the workflow used, gel concentration, and the number of sessions you will receive.
In a clinical environment, there is a sum of checklists that a dentist has to adhere to, in order to guarantee a perfect outcome.
It is important to understand what’s actually in the gels, what’s legally allowed in the UK, and how often it is safe to repeat.
Multiple people think that stronger concentrations are better, but in reality, there are clear limits designed to balance results with safety.
Hydrogen peroxide (HP): Most effective whitening agent; typical professional in-office gels are up to 6% HP equivalent (or released from higher % carbamide peroxide).
Carbamide peroxide (CP): Commonly 10–16% CP in dentist-prescribed home trays (≈3–5% HP equivalent).
The UK has strict rules on the use of HP, as it can severely damage teeth to the point of no return. Which is why they have implemented a series of laws and rules that limit the usage of HP in over-the-counter products.
We have gone through the
Whether in the UK or Turkey, clinic costs vary by location. We’ll be fair in our comparison: the average price for a whitening treatment in London ranges from £450 to over £1,000, while at-home kits cost around £100 to £400. Turkey’s whitening treatment, by contrast, costs £100 to £250.
Turkey offers more affordable prices, but the drawback is that you have to find a reputable clinic that will give you your money’s worth.
If you’re in Turkey or the UK, we’ve compiled a table with the prices of in-office LED treatments, home kit prices, session durations, gel concentrations, longevity, regulations, and sensitivity risks.
Factor | Turkey | UK |
| Typical Price (In-office LED/laser) | £100–250 per session | £200–£1000 per session |
| Dentist Home Kits (custom trays) | £100–£200 | £200–£400 |
| Session Duration | 45–90 minutes, usually 1–3 sessions | 60–90 minutes, often single session |
| Gel Concentration | Often higher peroxide % available (sometimes above 6% HP, depending on clinic) | Legally capped at 6% hydrogen peroxide (or ~16–18% carbamide peroxide) |
| Longevity of Results | Typically 6–12 months | Also 6–12 months on average |
| Regulation / Oversight | Varies by clinic; may not follow strict EU/UK limits | Strictly regulated by UK law (GDC + EU rules) |
| Sensitivity Risk | Slightly higher if stronger gels used or with laser; varies by clinic protocol | Moderate risk, but controlled by regulated gel % and dentist supervision |
So if you’re travelling abroad, be sure to ask about the gel concentration they’re using and sensitivity risks.
Whitening results don’t stop at the clinic chair, how you care for your teeth afterwards will decide how long your brighter smile lasts.

In the first two days, your tooth enamel is more porous (has holes), which can make it easier for stains to penetrate. To avoid stains, follow a white diet to protect your teeth.
According to an NHS study, teeth become more sensitive. So it is best to follow the following checklists;
Your daily habits must change to maintain the results of your whitening treatment.
Typically, whitening treatment results vary, but most people maintain their results for 6-18 months, depending on their diet and lifestyle.
Touch-ups: these are sessions or dentist-prescribed trays to maintain results. Smokers and daily coffee/tea drinkers often need touch-ups sooner.
Note: Too much OTC products can cause gum irritation or enamel wear, so you must always follow a dentist’s guidance.
A: Teeth whitening is generally considered a painless procedure, but some people may experience temporary tooth sensitivity or mild discomfort in their gums afterwards. This occurs because the bleaching agents can temporarily affect tooth enamel, but the sensitivity typically subsides within a few days.
A: The results of teeth whitening are not permanent, and the duration varies from person to person. Typically, the effects last 6 months to 2 years. The longevity of your results depends heavily on your diet and lifestyle. Habits like smoking and consuming staining foods and beverages like red wine and coffee can cause your teeth to discolour more quickly.
A:No, teeth whitening is not equally effective for everyone, and not all teeth will whiten to the same extent. The degree of whitening depends on factors like genetics, age, and the type of discoloration present. Whitening is most effective on yellow-brown stains, while gray-blue or tetracycline stains are more resistant.
A: The most common side effect is a temporary increase in tooth sensitivity. This is because the bleaching agents can temporarily irritate the nerves inside the teeth. Another potential side effect is gum irritation, which can occur if the whitening gel comes into contact with the gums and soft tissues. Both sensitivity and gum irritation are usually temporary and subside a few days after the procedure.
